About Us

What we do?
We’re dedicated to Saving our clients time and money, achieving growth and improving profitability

At FBIL, Our Mission is Simple Yet Profound: “Your Growth is Our Business.”

We help businesses achieve sustainable growth and profitability through tailored solutions. By focusing on market expansion, customer acquisition, and brand creation, we unlock opportunities and strengthen our clients’ market presence.

Our expertise includes optimizing processes, scaling e-commerce ventures, and digitizing operations for adaptability in a dynamic marketplace. We also provide financial advisory services, helping businesses secure capital and manage resources effectively.

Supporting MSMEs and entrepreneurs is at our core. We accelerate growth, refine business models, and ensure sustainability. With national and international experience, FBIL simplifies the complexities of business, saving clients time and resources while enhancing efficiency and profitability.

At FBIL, we transform challenges into opportunities and aspirations into achievements, empowering businesses to thrive. Your growth is our business.

Gro-fit

Create & Implement Growth Strategies & Plans to Achieve Exponential Growth, New Revenue Channels, and New Business Verticals while Optimizing Profitability and making Business Models asset-light.

Tech-fit

Make Business More Profitable By Digitizing Business Processes, Improving Efficiency, and fostering growth. Integration of various IT Systems across Ops, Sales, Marketing, and Financial Controls.

Fin-legal Sync

We optimize fund requirements with business model refinements and help with financial syndication and fund generation by creating investible business models.

“Success in business is not just about overcoming challenges; it’s about seizing opportunities and building resilience for a sustainable future. At FBIL, we are dedicated to providing the guidance, expertise, and strategies that enable businesses to thrive in a competitive world. Your growth is not just our priority—it is the driving force behind everything we do.”

Santosh Srivastava,
Chairman & Managing Director
Your Growth is Our Business

“Alone we can do so little, together we can do so much.”

Founding Story

In 2014, Santosh Srivastava, a seasoned leader with 27 years of transformative experience at Tata Steel and Gitanjali Retail, envisioned a new paradigm for India’s entrepreneurial landscape. Having pioneered PAN-India distribution networks, launched iconic brands like TATA TISCON, and revolutionized retail ecosystems, Santosh recognized a critical gap: the lack of structured, scalable frameworks to empower businesses and franchises.

Driven by his philosophy of “growth through innovation,” FBIL emerged as a catalyst for aspiring entrepreneurs and established brands alike. Drawing from his expertise in branding, technology deployment, and channel development, Santosh designed FBIL to democratize business success. The company’s mission was clear: craft bespoke growth strategies that blend franchising excellence with cutting-edge marketing and operational systems.

FBIL’s foundation was rooted in Santosh’s belief that collaboration fuels progress. By leveraging his learnings from building Tata’s retail dominance and steering global brands like Being Human Jewellery, FBIL became a bridge connecting visionaries to scalable opportunities. Whether nurturing startups like KSKT AgroMart or advising multinationals, FBIL’s approach prioritized agility, inclusivity, and sustainability.

Today, FBIL stands as a testament to Santosh’s relentless pursuit of innovation—a venture born not just from experience, but from a passion to redefine India’s business DNA. It embodies his creed: Empower dreams, engineer growth.

Mission

“Help our clients set new benchmarks in business excellence through result-oriented, innovative, effective, and efficient consulting”

Vision

“To be the first choice for our clients for resolving complex business issues related to Growth, Revenue & Profitability”

Our Values: ACTION

Our values, embodied in ACTION, define our culture. We embrace Accountability through ownership of actions, Innovation by fostering creativity, and Candor with open communication. Transparency ensures clarity in decisions, while Ownership drives proactive contributions. Staying Nimble, we adapt swiftly to change, ensuring resilience and sustained success in all endeavors.

Accountability

Taking full responsibility for our actions, decisions, and commitments, ensuring alignment with organizational goals and fostering a culture of ownership.

Innovation

Encouraging continuous improvement, embracing change, and fostering an environment that nurtures creativity, risk-taking, and the exploration of new ideas and solutions.

Candor

Embracing open and honest communication, fostering a culture of trust and transparency by addressing challenges and concerns directly and constructively.

Ownership

Taking pride in our work, actively contributing to the organization’s success, and being proactive in identifying and addressing challenges and opportunities.

Transparency

Promoting an environment of openness, where information flows freely, decisions are made openly, and processes are clear and accessible to all stakeholders.

Nimble

Maintaining agility and adaptability to respond swiftly to changing market conditions, customer needs, and emerging opportunities, ensuring our competitiveness and resilience.

Meet Our Talented Team

Our passionate and dedicated team brings together a diverse range of skills and expertise to deliver exceptional results. From creative visionaries to meticulous strategists, we work seamlessly together to meet and exceed our client’s expectations.

About
Santosh Srivastava

Founder & MD

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Growth Expert, Entrepreneur, Innovator & Philosopher IIT Graduate & MBA with 27 Years of Experience

I Pursue Writing Poetry & Ghazals, Follow Human Philosophy, and Travel to Interior India as Hobbies.

A Visionary Leader Driving Growth & Innovation

A visionary leader with 27+ years of experience, Santosh Srivastava has been instrumental in driving business growth, innovation, and strategic expansion. Starting his journey at Tata Steel (1996-2006), he played a key role in launching TATA TISCON, TATA WIRON, and Tata Shakti, leading sales, distribution, and supply chain transformations. As VP to Managing Director at Gitanjali Retail & ECOM (2007-2013), he built a nationwide franchised retail network and expanded E-commerce, Retail, and B2B operations.

An entrepreneur at heart, he founded JLMI, FBIL, and KSKT AgroMart, revolutionizing jewelry, lifestyle, and food supply chains. As the Hon. Director for Being Human Jewellery, he has led global business expansion. Beyond business, Santosh is a poet, philosopher, and traveler, deeply passionate about human connections and cultural exploration. His journey continues to inspire innovation, leadership, and impact.

Key Achievements & Roles

Played a pivotal role in launching TATA TISCON, TATA WIRON, and Tata Shakti at Tata Steel.
Led nationwide sales, distribution, and supply chain transformations, driving business growth.
Built and managed a PAN-India franchised retail network at Gitanjali Retail & ECOM.
Founded JLMI, FBIL, and KSKT AgroMart, revolutionizing jewelry, lifestyle, and food supply chains.
Led global business expansion as Hon. Director for Being Human Jewellery.
Passionate poet, philosopher, and traveler, inspiring leadership and innovation.
About
Dilip Chauhan

Principle Consulting Partner
Finance, Accounts, Taxation, & Legals

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Regulatory Affairs | Quality Assurance | Compliance Expert

An enthusiast of literature, mindfulness, and culinary experiences, with a love for discovering new cultures.

Driving Excellence in Regulatory Compliance & Quality Assurance

With a strong background in the pharmaceutical industry, Dilip Chauhan is a seasoned professional specializing in Regulatory Affairs, Quality Assurance, and Compliance. His extensive experience in regulatory submissions, global compliance, and quality management systems has contributed to the success of leading pharmaceutical companies.

Dilip’s expertise lies in navigating complex regulatory landscapes, ensuring seamless product registrations, and upholding the highest quality standards in pharmaceutical manufacturing and distribution. His strategic approach and meticulous attention to detail drive operational excellence, ensuring adherence to global regulatory frameworks.

Committed to continuous improvement and innovation, Dilip plays a key role in fostering a culture of compliance, efficiency, and quality excellence within the industry.

Key Achievements & Roles

Expert in Regulatory Affairs & Quality Assurance, ensuring compliance with global pharmaceutical standards.
Led Product Registrations & Compliance Strategies, streamlining approval processes across multiple markets.
Implemented Quality Management Systems, enhancing operational efficiency and regulatory adherence.
Specialized in Global Compliance & Risk Management, mitigating regulatory challenges for pharmaceutical businesses.
About
Abhishek Upadhyay

Consulting Partner
Business growth, Channel development, Modern trade, Food & Grocery

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Business Strategist | Supply Chain Expert | Growth Specialist

A nature enthusiast who enjoys exploring rural landscapes, market trends, and innovative business solutions.

Driving Strategic Growth & Operational Excellence

With a strong focus on profitability and strategic growth, Abhishek Upadhyay specializes in category development, product lifecycle management, and channel economics. His expertise spans business planning, go-to-market strategy, supply chain optimization, and SOP implementation to drive operational efficiency.

He has extensive experience in logistics & warehousing (3PL/4PL) and has successfully built greenhouses, FPOs, and end-to-end value chains for scalable agribusiness models. Skilled in analytics, business intelligence, sales funnel management, and digital marketing, he transforms startups and mid-sized ventures from ideation to sustainable success.

Key Achievements & Roles

Expert in Category Development & Product Lifecycle Management, driving profitability and market expansion.
Led Supply Chain Optimization & SOP Implementation, enhancing operational efficiency and scalability.
Built Greenhouses, FPOs, & End-to-End Agribusiness Value Chains, creating sustainable business models.
Specialized in Analytics, Business Intelligence, & Digital Marketing, transforming startups into successful ventures.
About
Kapil Goyal

Consulting Partner
ECom, Marketing, Business Management & Strategy

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Marketing Strategist | E-Commerce Expert | Growth Hacker

Enjoys exploring consumer psychology, digital trends, and innovative marketing strategies.

Driving Scalable Growth in D2C & E-Commerce

With 7 years of experience in the startup ecosystem, Kapil Goyal is a marketing and growth strategist specializing in direct-to-consumer (D2C) and e-commerce businesses. His expertise lies in crafting data-driven marketing strategies, customer acquisition models, and scalable growth plans that help brands establish a strong digital presence and drive revenue.

Kapil has worked closely with early-stage startups and emerging D2C brands, helping them navigate the challenges of online retail, optimize their marketing funnels, and build a sustainable customer-centric approach. His deep understanding of performance marketing, brand positioning, and consumer psychology enables him to drive impactful results across various digital platforms. With a passion for innovation and a growth-driven mindset, Kapil continues to empower brands in the e-commerce space, ensuring they stay ahead in an ever-evolving digital landscape.

Entrepreneur, Growth Advisor & Innovator 2014 – Till I Breathe Last

Developed Data-Driven Marketing Strategies, optimizing customer acquisition and revenue growth for D2C brands.
Led Performance Marketing & Brand Positioning, enhancing digital presence and consumer engagement.
Scaled Early-Stage Startups & E-Commerce Businesses, driving sustainable growth through strategic planning.
About
Rajesh Srivastava

Consulting Partner
Operations, supply chain, retail & Warehousing

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Retail Strategist | Sales Leader | FMCG Expert

A Mentor of young professionals and analyzes consumer behavior in the evolving retail landscape.

Driving Retail Growth & FMCG Excellence

With 22+ years of experience, Rajesh Srivastava is a seasoned and result-oriented management professional specializing in retail operations, sales, marketing, and FMCG distribution networks. Having grown through the ranks, he brings a deep understanding of business dynamics, customer engagement, and market expansion strategies.

A keen strategist, Rajesh excels in end-to-end business operations, with a sharp focus on top-line growth and bottom-line profitability. His expertise in resource optimization, large-scale retail management, and distribution efficiency ensures sustainable business success. With a passion for driving performance and operational excellence, he continues to create high-impact business strategies and scalable growth models in the retail and FMCG sectors.

Key Achievements & Roles

Led Large-Scale Retail & FMCG Operations, optimizing distribution networks for efficiency and profitability.
Developed High-Impact Business Strategies, driving top-line growth and market expansion.
Expert in Sales & Marketing, enhancing customer engagement and brand positioning.
About
Dorothy F Marston

Consulting Partner
Ecom, Digital Marketing, Content, & CRM

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Marketing Strategist | Business Developer | CRM Expert

Passionate about helping businesses grow through strategic marketing while also exploring discovering unique culinary experiences.

Transforming Brands with Strategic Marketing & Growth

With 10+ years of experience in Marketing, Business Development, and CRM, Dorothy F Marston is a seasoned strategist known for driving business growth, brand expansion, and customer engagement. She has successfully worked with startups across agriculture, e-commerce, home chef ventures, real estate (luxury weekend homes), and handicrafts, helping them scale through targeted marketing, digital transformation, and operational efficiency.

Dorothy’s expertise lies in brand positioning, digital marketing, and customer relationship management, ensuring businesses establish a strong market presence while fostering customer loyalty. With a sharp focus on innovation, people management, and strategic execution, she plays a key role in transforming emerging businesses into sustainable, high-impact brands.

Key Achievements & Roles

Led Brand Positioning & Digital Marketing, helping startups establish a strong market presence.
Specialized in Business Development & CRM, driving customer engagement and loyalty.
Scaled Emerging Businesses Across Multiple Sectors, enhancing growth through strategic execution.
About
Zeeshan Khan

Consulting Partner
Ecom, Digital Marketing, Content, & CRM

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Digital Marketer | Performance Strategist | Client Relations Expert

Always busy networking with business leaders and staying ahead of digital marketing innovations to drive continuous growth.

Transforming Brands with Strategic Marketing & Growth

Zeeshan Khan is a results-driven digital marketing strategist with extensive experience in client relationship management, performance marketing, international SEO, local SEO, and online growth strategies. As the Co-founder of Zeenik, a leading digital marketing and IT solutions company, he has helped businesses and service providers scale their online presence through data-backed marketing campaigns and full-funnel strategies.

Having worked with numerous local businesses, Zeeshan understands the nuances of different industries and tailors high-impact marketing solutions that drive engagement, conversions, and revenue. His expertise lies in developing and executing comprehensive online marketing strategies, leveraging SEO, paid media, and data analytics to optimize performance and maximize ROI.

With a deep passion for growth-driven marketing, Zeeshan continues to empower brands with strategic insights and digital excellence, ensuring they stay ahead in today’s fast-evolving online landscape.

Key Achievements & Roles

Co-founder of Zeenik, delivering data-driven digital marketing solutions for businesses and service providers.
Specialized in Performance Marketing & Client Relationship Management, optimizing campaigns for maximum engagement and ROI.
Developed full-funnel marketing strategies, helping local businesses scale and dominate their industries online.
About
Nikhil Mehra

Consulting Partner
Technology, Ecom, Seo/Sem, Digital Marketing

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Digital Strategist | SEO Expert | Performance Marketer

Constantly exploring emerging digital trends and analyzing market shifts to adapt strategies for maximum impact.

Driving Digital Growth & Transforming Online Businesses

Nikhil is a seasoned digital strategist with seven years of experience in SEO, Performance Marketing, and e-commerce, helping businesses across industries achieve unparalleled online visibility and revenue growth. As the Co-founder of Zeenik, a digital marketing and IT solutions company, he empowers businesses and service providers with innovative strategies and technology to accelerate digital success.

His data-driven approach to SEO, content strategy, and technical optimization has helped brands dominate search rankings, maximize conversions, and build lasting authority. From local businesses to news media agencies and affiliate marketing, Nikhil has helped many brands with high-impact marketing strategies.

With expertise in WordPress development and UX optimization, he ensures every website is a high-performing, lead-generating powerhouse. Committed to ROI-driven digital solutions, he helps businesses stay ahead in today’s highly competitive online landscape.

Key Achievements & Roles

Co-founder of Zeenik, providing cutting-edge digital marketing and IT solutions for businesses and service providers.
Developed high-impact SEO and marketing strategies, boosting organic visibility, conversions, and brand authority across industries.
Expert in WordPress development and UX optimization, creating high-performing, lead-generating websites for sustained growth.
About
Varun Srivastava

Head – Finance & Accounts

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Finance Professional | Accounting Expert | Compliance Specialist

Enjoys exploring different cuisines and staying active through fitness and sports.

Optimizing Financial Processes for Business Success

With 8+ years of experience in finance and accounting, Varun Srivastava is a detail-driven professional specializing in billing, Accounts Payable (AP), Accounts Receivable (AR), and financial compliance. He streamlines business operations, controls costs, and enhances efficiency, ensuring seamless financial workflows.

Skilled in financial statements, statutory compliance, banking, and GL reconciliations, Varun also excels in client and vendor relations, driving trust and operational success. His analytical mindset and organized approach make him a valuable asset in achieving financial clarity and business growth.

Key Achievements & Roles

Expert in Billing, AP & AR Management, streamlining financial workflows for efficiency and cost control.
Skilled in Financial Compliance & Reporting, ensuring statutory adherence and accurate financial statements.
Strong Client & Vendor Relationship Management, fostering trust and seamless financial operations.

Ready to take your business to the next level?

Partner with FBIL and let us help you unlock new opportunities, drive sustainable growth, and achieve lasting success. Contact us today to begin your journey toward a brighter future.
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